Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience.
Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry!
The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands.
www.curemedia.com
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Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience.
Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry!
The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands.
www.curemedia.com
The creator economy is rewriting the rules of modern marketing, transforming how culture, commerce, and creativity collide.
In this episode, we unpack five of the biggest shifts defining the creator economy in 2026, and what they mean for brands, marketers, and the future of advertising. From the Cannes Lions stage to TikTok feeds, from sonic branding to community-led growth - this is where influencer marketing stops being a channel and becomes the strategy.
Tune in to learn:
Why deep insights, not just data, are the key to staying relevant in today’s creator economy
How the smartest brands plan for micro trends and momentum instead of just campaign seasons
What’s behind the shift from data-first to creator-first and why trust is the new currency
The rise of sonic branding in short-form content (yes, sound matters more than you think)
How communities are overtaking followers as the true driver of loyalty
If you want to stay ahead of what’s next, not just in influencer marketing, but in marketing full stop, this episode is your playbook for 2026.
Influencer Marketing Talks
Welcome to Influencer Marketing Talks, your weekly 15 minutes podcast to understand more about influencer marketing and why it’s such a powerful channel when it comes to building trust in your target audience.
Each week Sanna Ödmark and Frida Ekholm from Cure Media cover topics around digital and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry!
The podcast is brought to you by Cure Media, the leading influencer marketing company for fashion brands.
www.curemedia.com
