Welcome to Influencer Marketing for Destinations, part of the Destination Marketing Podcast Network. Sit down with influencer Carri Ward from Joy of Adventuring and marketer Melea Hames from Visit North Alabama as they share tips for successful partnerships together. It’s no secret that influencer marketing is important, but we’re starting the conversation of how you can get involved with it!
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Welcome to Influencer Marketing for Destinations, part of the Destination Marketing Podcast Network. Sit down with influencer Carri Ward from Joy of Adventuring and marketer Melea Hames from Visit North Alabama as they share tips for successful partnerships together. It’s no secret that influencer marketing is important, but we’re starting the conversation of how you can get involved with it!
According to the FTC (Federal Trade Commission), influencers are responsible for making disclosures, being familiar with the Endorsement Guides and complying with laws against deceptive ads. In this episode, Jacqueline and Jess break down the FTC Guidelines Disclosure 101 document for social media influencers. They also mention other resources from the FTC to review and be aware of in various influencer capacities.
Disclosure: Jacqueline and Jess are not financial advisors or lawyers. Information provided is directly from FTC documentation or based on our personal experience in marketing, business, influencer-specific marketing and the tourism industry.
FTC.gov/influencers
FTC Guidelines Disclosures 101 for Social Media Influencers
12-page FTC document of testimonial example situations
FTC Landing Page for Endorsement Guides, Contests, Online Review Programs, Product Placements, Affiliate Marketing and more. -> HERE
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About Brand Revolt
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The Influencer Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Jess Darrington and Jacqueline Crane and produced by the team at Brand Revolt. Music is Good Times by Scott Holmes.
To learn more about the Destination Marketing Podcast network and listen to our other shows, please visit https://thedmpn.com/. If you are interested in becoming a part of the network, please email adam@thebrandrevolt.com.
Influencer Marketing for Destinations
Welcome to Influencer Marketing for Destinations, part of the Destination Marketing Podcast Network. Sit down with influencer Carri Ward from Joy of Adventuring and marketer Melea Hames from Visit North Alabama as they share tips for successful partnerships together. It’s no secret that influencer marketing is important, but we’re starting the conversation of how you can get involved with it!
