In this short-form dominated episode, hosts Ceci Carloni and Nii Ahene explore three stories that reveal how bite-sized content is creating entirely new economies: ✂️ The Rise of Clipping Agencies: Meet Evan Stanfield, a 19-year-old college dropout who built Clipping Culture—an agency generating billions of views by turning long-form content into viral short clips. We explore why clipping has become the new entry point into the creator economy and how it bridges the gap between hours-long pod...
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In this short-form dominated episode, hosts Ceci Carloni and Nii Ahene explore three stories that reveal how bite-sized content is creating entirely new economies: ✂️ The Rise of Clipping Agencies: Meet Evan Stanfield, a 19-year-old college dropout who built Clipping Culture—an agency generating billions of views by turning long-form content into viral short clips. We explore why clipping has become the new entry point into the creator economy and how it bridges the gap between hours-long pod...
Influence Weekly #45 - Insta vs. TikTok: The 60-Min Battle, TikTok Usage Drops, & Southwest's TikTok Tour
Influence Weekly
7 minutes
1 year ago
Influence Weekly #45 - Insta vs. TikTok: The 60-Min Battle, TikTok Usage Drops, & Southwest's TikTok Tour
Welcome to Influence Weekly, the podcast that dives deep into the pulse of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring the intense battle between Instagram and TikTok as they vie for user attention with their new 60-minute content strategies. We'll also investigate why daily usage on TikTok has slipped to just 51 minutes and what this might mean for the platform's future. Plus, don't miss our look at Southwest Airlines' innovative approac...
Influence Weekly
In this short-form dominated episode, hosts Ceci Carloni and Nii Ahene explore three stories that reveal how bite-sized content is creating entirely new economies: ✂️ The Rise of Clipping Agencies: Meet Evan Stanfield, a 19-year-old college dropout who built Clipping Culture—an agency generating billions of views by turning long-form content into viral short clips. We explore why clipping has become the new entry point into the creator economy and how it bridges the gap between hours-long pod...
