Like many of us, Zoë Ligon worked a retail job after college. But in her case, it was a sex toy shop, where she would have fascinating interactions with customers. Talking sex with random strangers changed her perspective on sex education, and she began writing about her own experiences on Tumblr – back when Tumblr was still a safe haven for NSFW content. Her blogging became paid gigs, which lead to a social media following, and one of her posts in particular catapulted her to worldwide attention. These days, she’s a sex “edutainer” across many platforms, anchored by more than 260,000 followers on Instagram. She’s leveraged this online following to launch an online sex toy store called Spectrum Boutique. She’s also branched out to online sex work via OnlyFans, brand partnerships, and consulting. This week, the self-proclaimed “Dildo Duchess” joins Matt to discuss how she built her empire. Zoë explains why normalizing kinks and sexual wellness on social media is so important, and why meaningful sex education is so difficult on modern social platforms. She also shares the origin of her book, “Carnal Knowledge,” and the family tragedy that became the catalyst for her business. Follow Zoë: https://www.instagram.com/thongria/ Check out Spectrum Boutique: https://spectrumboutique.com/ Read her book, “Carnal Knowledge: Sex Education You Didn’t Get In School:” https://spectrumboutique.com/products/carnal-knowledge-sex-education-you-didnt-get-in-school Learn more about your ad choices. Visit megaphone.fm/adchoices