Influence Global Podcast - shining a spotlight on influencer marketing
Gordon Glenister
184 episodes
1 week ago
Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One
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Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One
S9 Ep9: How Carlsberg Britvic Uses TikTok Affiliates And Creators To Drive Sales Ft. Rohan Kotecha
Influence Global Podcast - shining a spotlight on influencer marketing
17 minutes
2 weeks ago
S9 Ep9: How Carlsberg Britvic Uses TikTok Affiliates And Creators To Drive Sales Ft. Rohan Kotecha
The E-commerce Evolution: Rowan discusses how Carlsberg has adapted to changing consumer habits and the rapid growth of online retail in the drinks industry. Digital Transformation: Insights into how Carlsberg integrates digital strategies across its brand portfolio to improve customer experience and operational efficiency. Influencer and Partnership Marketing: How Carlsberg leverages partnerships and storytelling to strengthen consumer engagement and brand loyalty. Sustainability and Purpose: The company’s focus on sustainable practices and responsible marketing. Future Trends: The potential of AI, personalisation, and data analytics in shaping the future of e-commerce within the drinks sector. Key Takeaway: Success in modern marketing comes from balancing heritage with innovation — staying true to brand values while embracing digital transformation and consumer-centric thinking.
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Influence Global Podcast - shining a spotlight on influencer marketing
Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One
