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Infinity Nation | Growth Conversations That Matter
Infinity Nation
11 episodes
2 hours ago
In this episode of Infinity Nation, Founder and CEO of Infinity Nation, Al Keck speaks to Iona Silverman, a Partner at legal firm Freeths who specialises in Intellectual Property & Media. Iona explains why greenwashing is now a major regulatory and reputational risk for brands. As consumers demand greener products and legislation tightens, advertisers must be precise, transparent and evidence-backed when making environmental claims. Key Topics Discussed: Greenwashing and why it’s a ...
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Marketing
Technology,
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In this episode of Infinity Nation, Founder and CEO of Infinity Nation, Al Keck speaks to Iona Silverman, a Partner at legal firm Freeths who specialises in Intellectual Property & Media. Iona explains why greenwashing is now a major regulatory and reputational risk for brands. As consumers demand greener products and legislation tightens, advertisers must be precise, transparent and evidence-backed when making environmental claims. Key Topics Discussed: Greenwashing and why it’s a ...
Show more...
Marketing
Technology,
Business
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/e8/3b/42/e83b421b-bc72-0d40-c3e6-8ba062724670/mza_14580350303046730098.jpg/600x600bb.jpg
Rebecca Griffiths, Founder & CEO, Primis | The importance of caring about your customers post purchase Ep.8
Infinity Nation | Growth Conversations That Matter
27 minutes
3 weeks ago
Rebecca Griffiths, Founder & CEO, Primis | The importance of caring about your customers post purchase Ep.8
In this episode, host Al Keck sits down with Rebecca Griffiths the Founder & CEO of Primis, a customer experience expert with extensive background at Amazon and e-commerce startups, to discuss why the post-purchase phase is critical for business growth, profitability, and customer loyalty. They explore how brands often neglect their customers after the purchase, missing out on a vital revenue stream and the opportunity to build lasting relationships. Key Topics Discussed: The Gap in Post-...
Infinity Nation | Growth Conversations That Matter
In this episode of Infinity Nation, Founder and CEO of Infinity Nation, Al Keck speaks to Iona Silverman, a Partner at legal firm Freeths who specialises in Intellectual Property & Media. Iona explains why greenwashing is now a major regulatory and reputational risk for brands. As consumers demand greener products and legislation tightens, advertisers must be precise, transparent and evidence-backed when making environmental claims. Key Topics Discussed: Greenwashing and why it’s a ...