Infinity Nation | Growth Conversations That Matter
Infinity Nation
11 episodes
2 hours ago
In this episode of Infinity Nation, Founder and CEO of Infinity Nation, Al Keck speaks to Iona Silverman, a Partner at legal firm Freeths who specialises in Intellectual Property & Media. Iona explains why greenwashing is now a major regulatory and reputational risk for brands. As consumers demand greener products and legislation tightens, advertisers must be precise, transparent and evidence-backed when making environmental claims. Key Topics Discussed: Greenwashing and why it’s a ...
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In this episode of Infinity Nation, Founder and CEO of Infinity Nation, Al Keck speaks to Iona Silverman, a Partner at legal firm Freeths who specialises in Intellectual Property & Media. Iona explains why greenwashing is now a major regulatory and reputational risk for brands. As consumers demand greener products and legislation tightens, advertisers must be precise, transparent and evidence-backed when making environmental claims. Key Topics Discussed: Greenwashing and why it’s a ...
Iona Silverman, Freeths | Navigating the influencer marketing landscape Ep.2
Infinity Nation | Growth Conversations That Matter
34 minutes
1 month ago
Iona Silverman, Freeths | Navigating the influencer marketing landscape Ep.2
In this episode of Infinity Nation and Beyond, Founder and CEO of Infinity Nation Al Keck speaks to Iona Silverman, a Partner at legal firm Freeths and specialises in Intellectual Property & Media in particular with advertising and marketing law with a focus on influencer collaborations. Key Topics Discussed: Influencer Marketing Insights: How influencers can accelerate brand growth by connecting with like-minded customers and building credibility. Authenticity vs Control: We explor...
Infinity Nation | Growth Conversations That Matter
In this episode of Infinity Nation, Founder and CEO of Infinity Nation, Al Keck speaks to Iona Silverman, a Partner at legal firm Freeths who specialises in Intellectual Property & Media. Iona explains why greenwashing is now a major regulatory and reputational risk for brands. As consumers demand greener products and legislation tightens, advertisers must be precise, transparent and evidence-backed when making environmental claims. Key Topics Discussed: Greenwashing and why it’s a ...
