In this episode, I sit down with Nineveh Madsen — an award-winning journalist turned entrepreneur, now CEO and co-founder of Supra Human, the premium coaching company scaling toward 8+ figures.
We dive into her journey from broadcast news burnout to scaling tech and fitness businesses — while raising a family and redefining what it means to be both a present mother and a powerful CEO.
Nineveh opens up about:
Why she left a successful career in journalism to start from scratch in business
How she scaled teams and systems at her father’s cybersecurity company from $5M to $35M+
The mindset shift that let her step into the CEO role (even when she didn’t want to)
Balancing motherhood and business without sacrificing either
The biggest mistake women make in entrepreneurship — and how to avoid it
If you’re an entrepreneur, parent, or leader trying to build without burning out, this conversation will challenge the way you think about growth, identity, and success.
Timestamps:
00:00 Intro — From journalism to CEO
02:10 Learning business from the ground up
06:45 Scaling OpenVPN from $5M to $35M
10:20 Overcoming rejection, self-doubt & abusive relationships
17:00 Can you be a mom and build a business?
23:45 Scaling Supra Human to multi-8 figures
30:00 Building systems, teams & boundaries
39:00 Parenting, identity, and purpose
43:30 How women can stand out in business
50:00 Non-negotiables for health, family, and leadership
57:00 Why money is just a tool (and how Nineveh thinks about wealth)
1:02:20 Lightning round — most powerful lessons
Work with me 👉 https://go.eliteceos.com/new-elite-main-vsl-4954?utm_source=ep081