Welcome to The Infinite Income Podcast with Tanner Chidester
In this episode, I sit down with John Madsen — former NFL athlete turned high-performance founder of Suprahuman, a global fitness brand helping high achievers master both body and mindset.
John opens up about breaking his leg before the NFL draft, going completely broke after football, and rebuilding from zero to now running a company pacing over $50 million a year.
We dive deep into:
What life in the NFL is really like behind the scenes
How losing everything gave him fearlessness in business
The video that changed his career overnight
Scaling from $300K to $50M with his wife as COO
Lessons on leadership, money, and staying grounded while building a family and empire
If you’ve ever hit rock bottom, questioned your path, or wondered what separates the elite from the average — this episode is your blueprint for resilience and reinvention.
Timestamps:
00:00 From NFL dreams to breaking his leg
07:00 Going broke and shutting down his first gym
11:00 The $20K loan that changed everything
14:00 The viral video that built a $50M brand
20:00 Finding the right partner in business and life
27:00 What really happens behind NFL fame
36:00 Building systems and scaling beyond yourself
43:00 How to pay (and retain) your team the right way
49:00 Breaking money mindset blocks
55:00 Why you should unapologetically chase what you want
1:00:00 Raising a daughter with drive and humility
1:03:00 John’s rule for life: Show up and never quit
Ready to learn what it takes to build greatness from the ground up?
👉 https://go.eliteceos.com/new-elite-main-vsl-4954?utm_source=ep082