📖 The trade show playbook is being rewritten. In this episode, Steve Prahalis, COO of SME, joins James Soto and Virginia Roberson to discuss how trade shows are evolving to meet the needs of diverse, modern audiences. From strategic partnerships to hybrid models and tailored attendee experiences, Steve shares insights to help trade show organizers, exhibitors, and marketers adapt and thrive. 🎧 Topics include: The rise of vertical marketing for targeted engagementDemographic shifts reshaping t...
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📖 The trade show playbook is being rewritten. In this episode, Steve Prahalis, COO of SME, joins James Soto and Virginia Roberson to discuss how trade shows are evolving to meet the needs of diverse, modern audiences. From strategic partnerships to hybrid models and tailored attendee experiences, Steve shares insights to help trade show organizers, exhibitors, and marketers adapt and thrive. 🎧 Topics include: The rise of vertical marketing for targeted engagementDemographic shifts reshaping t...
The IMTS Success Blueprint with Bonnie Gurney and Michelle Edmonson
Industrial Strength Marketing
42 minutes
1 year ago
The IMTS Success Blueprint with Bonnie Gurney and Michelle Edmonson
In this episode of the Industrial Strength Marketing podcast, we’re joined by Bonnie Gurney and Michelle Edmonson from AMT to discuss the evolving landscape of trade show marketing. As leaders of IMTS, the largest manufacturing technology trade show in North America, Bonnie and Michelle share their experiences and insights on how trade shows are transforming to meet the needs of modern exhibitors and attendees. Learn how IMTS is leading the way in trade show innovation, from digital integrati...
Industrial Strength Marketing
📖 The trade show playbook is being rewritten. In this episode, Steve Prahalis, COO of SME, joins James Soto and Virginia Roberson to discuss how trade shows are evolving to meet the needs of diverse, modern audiences. From strategic partnerships to hybrid models and tailored attendee experiences, Steve shares insights to help trade show organizers, exhibitors, and marketers adapt and thrive. 🎧 Topics include: The rise of vertical marketing for targeted engagementDemographic shifts reshaping t...
