📖 The trade show playbook is being rewritten. In this episode, Steve Prahalis, COO of SME, joins James Soto and Virginia Roberson to discuss how trade shows are evolving to meet the needs of diverse, modern audiences. From strategic partnerships to hybrid models and tailored attendee experiences, Steve shares insights to help trade show organizers, exhibitors, and marketers adapt and thrive. 🎧 Topics include: The rise of vertical marketing for targeted engagementDemographic shifts reshaping t...
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📖 The trade show playbook is being rewritten. In this episode, Steve Prahalis, COO of SME, joins James Soto and Virginia Roberson to discuss how trade shows are evolving to meet the needs of diverse, modern audiences. From strategic partnerships to hybrid models and tailored attendee experiences, Steve shares insights to help trade show organizers, exhibitors, and marketers adapt and thrive. 🎧 Topics include: The rise of vertical marketing for targeted engagementDemographic shifts reshaping t...
The Art of Getting Specified with Adam Beck, CADENAS PARTsolutions
Industrial Strength Marketing
20 minutes
3 years ago
The Art of Getting Specified with Adam Beck, CADENAS PARTsolutions
Adam Beck, Director of Marketing at CADENAS PARTsolutions, gives a masterclass on the art of getting specified by engineers. Learn why industrial marketers that provide specifying tools will grow their businesses by making their customers’ jobs easier. Articles and resources referenced in this episode: Connect with Adam Beck on LinkedInLearn more about CADENAS PARTSolutionsCheck out the Industrial Marketing Summit 2022Register to meet James in the IMTS+ Creators Lounge at IMTSIf you haven’t ...
Industrial Strength Marketing
📖 The trade show playbook is being rewritten. In this episode, Steve Prahalis, COO of SME, joins James Soto and Virginia Roberson to discuss how trade shows are evolving to meet the needs of diverse, modern audiences. From strategic partnerships to hybrid models and tailored attendee experiences, Steve shares insights to help trade show organizers, exhibitors, and marketers adapt and thrive. 🎧 Topics include: The rise of vertical marketing for targeted engagementDemographic shifts reshaping t...
