Welcome to Episode 80 of the Indie Business Podcast! Today's Indie Story introduces you to Mindy Cheng of Fyve Beauty, in Cupertino, California. In numerology, the number “five” represents humanity, and Mindy's Fyve beauty brand uses five ingredients in every product, “for all of humanity.”







Mindy started her business in 2011 after creating a simple formula that helped her daughter's skin condition. By 2016, she had gone part-time at her traditional job, and at the start of 2017, she quit her job altogether to pursue her business full-time, and she never looked back. Mindy makes all of of her products herself and has the full support of her husband who occasionally helps her pack and ship out larger orders. You'll love learning about the intentionality with which Mindy leads her business, and how she combines running it while mothering two active children. Enjoy my interview with Mindy NOW!



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Episode Show Notes



Here are the topics discussed in this episode, with time stamps to help you find the information that interests you most:



* From motherhood to full-time job to part-time job to full-time Fyve (starting at 2:30)* Discussing the latest news of women leaving the work force due to the pandemic. (starting at 8:22)* How Mindy selected her business brand name: Fyve. (starting at 13:00)* An overview of how Mindy stays so organized, and learns how to do ANYthing. (starting at 15:15)* Mindy on confidence. (starting at 18:00)* How Mindy sells her products. (starting at 22:19)* The products in Mindy's line, and what's hot right now. (see below for a chance to win a jar). (starting 25:02)* Mindy's approach to packaging her products for that awesome customer experience. (starting at 26:00)* Mindy's favorite tech tools. (starting at 30:18)* Who helps Mindy in her business. (starting at 32:20)* How Mindy manages it all. (starting at 33:30)* Mindy shares the therapeutic process of making. (starting at 35:45)* The power of defining your life however you want to define it. (starting at 37:17)* Mindy's words of advice to product Makers. (starting at 39:48)





















Resources and Links Mentioned in this Episode



In this episode, Mindy and I mentioned the following resources.



* Fyve Website* Fyve on Facebook* Fyve on Instagram* Learn anything: YouTube* Social media scheduler: Later* Online content editor: Canva* Membership: Indie Business Network



Important entrepreneurial insights from Mindy



I want to emphasize something Mindy said that I thought was especially insightful.



1. Take baby steps



Mindy started her business with two products in her line. That doesn't seem like a lot, but as you heard her say, even one product is enough to wear you out. There's so much to be done when launching a new brand tha...