Welcome to Episode 94 of the Indie Business Podcast! In this episode, you'll meet Chelsea Selby Randazza of Witch Baby Soap in Cranford, New Jersey. It was nearly a decade ago when, in her kitchen, baby strapped to her chest, Chelsea first started making and selling soap and bath bombs and realized there was a market for products for what she calls “weird and witchy” people like her. As she began to make more products like the ones she wanted to have for herself, Chelsea realized that a business was being born.






After selling on Etsy for less than a year, Chelsea launched her own website with no business background, joined the Indie Business Network, and the rest is witchy history. Today, along with her husband, who has joined the business, Chelsea has a healthy online business selling direct to consumers, a popular subscription box, and several retail stores.



I cannot wait to introduce you to Chelsea and her Witch Baby Soap brand, so sit back, relax, and enjoy my interview with Chelsea NOW!



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Episode Show Notes



Here are the topics discussed in this episode, with time stamps to help you find the information that interests you most:




* The Witch Baby Soap startup story. (starting at 2:30)



* The “security” of working for yourself. (starting at 6:42)



* The core messages of the Witch Baby brand. (starting at 8:49)



* Innovating the “coffin bath bomb.” (starting at 11:44)



* How to create a product with a meaning and intention, and for a specific target market. (starting at 13:15)



* Chelsea's journey from Etsy to her own branded website on Shopify. (starting at 16:30)



* Opening her retail stores. (starting at 18:02)



* How Chelsea sells her products, and why she does not sell wholesale. (starting at 20:31)



* How Chelsea sets financial goals for her business. (starting at 22:53)



* Key business challenges and how Chelsea has overcome them. (starting at 27:15)



* Employees at Witch Baby Soap, and how they are spread across the various channels. (starting at 29:03)



* All about the Witch Baby Spell Box, Chelsea's quarterly subscription box. (starting at 30:22)



* How Chelsea keeps the innovation going in her business: “following the bread crumbs that life gives me.” (starting at 32:15)



* Why Chelsea begged her husband to quit his job and work Witch Baby with her. (39:45)



* What opportunities Chelsea sees on the horizon for Makers and creative entrepreneurs. (42:40)












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Resources and Links Mentioned in this Episode



In this episode, Chelsea and I mentioned the following resources.




* Online website platform: Shopify



* Online website platform: Etsy