Grow Your Business by Solving People’s Problems with Tiana Coats of Winding Wick Candles

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Indie Business Podcast

Donna Maria Coles Johnson

102 episodes

18 hours ago

Join award-winning small business mentor Donna Maria Coles Johnson as she shares her best advice for creative entrepreneurs on making money selling handmade products, starting a business, increasing profits, effective marketing strategies, leadership, confidence, and more. Donna Maria is the founder and CEO of the Indie Business Network, a trade organization serving handmade entrepreneurs. She has been featured in dozens of media outlets including ABC World News, National Public Radio, the Wall Street Journal, Entrepreneur Magazine, Working Mother Magazine, the Chicago Tribune, the Houston Chronicle, Ebony Magazine, and more.

Through this podcast and the Indie Business Network, Donna mentors and coaches thousands of women on how to maximize their potential in life and in business. Enjoy your life! Build your business! Have your way ... Join us today at IndieBusinessNetwork.com

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Grow Your Business by Solving People’s Problems with Tiana Coats of Winding Wick Candles – Indie Business Podcast Episode 91

Indie Business Podcast

54 minutes 59 seconds

4 years ago

Grow Your Business by Solving People’s Problems with Tiana Coats of Winding Wick Candles – Indie Business Podcast Episode 91

Welcome to Episode 91 of the Indie Business Podcast! Today's Indie Story introduces you to Tiana Coats of Winding Wick Candles, in Garland, Texas. Once upon a time, Tiana considered her position as a pharmacy technician to be her dream job. She eventually grew weary of doing the same thing every day, and began daydreaming about what she could sell to make a living online. This led to selling books on Amazon, which led to selling other things (like board games) on Amazon, which, of course, led to what she could sell that she made with her own hands.

Candles seemed like a logical choice, and as you'll learn in this episode, Tiana could not have been more right about that! Her entrepreneurial journey started with selling on Etsy, but it most definitely did not end there. Today, Tiana sells on multiple platforms, has a successful YouTube channel, and recently opened a retail store. Grab your notebook and a cup of your favorite beverage, and let's go to business school with Tiana! Enjoy my interview with Tiana NOW!

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Episode Show Notes

Here are the topics discussed in this episode, with time stamps to help you find the information that interests you most:

* The Winding Wick Candles back story, including running the business part-time at first. (starting at 2:15)* Why Tiana uses YouTube, how she manages it, and some valuable tips. (starting at 13:00)* Tiana's business model, including products and services and tips for selling on Etsy. (starting at 21:18)* Tiana teaches people how to start a candle business. (starting at 25:37)* How being naturally curious works in Tiana's favor. (starting at 30:37)* YouTube as an income stream. (starting at 32:10)* Studio vlogs vs. “how to” videos on YouTube. (starting at 34:11)* Tiana's opening a retail store and productivity tips. (starting at 37:18)* Tiana's words of advice for budding candle entrepreneurs. (starting at 49:30)

Resources and Links Mentioned in this Episode

In this episode, Tiana and I mentioned the following resources.

* Winding Wick Candles website* Winding Wick Candles on Instagram* Marketing firm: Kamadu Marketing* Tiana's Channel: YouTube* Video editing software: DaVinci Resolve and Movie Maker* Copyright free music for creators: Epidemic Sound* Seller's handbook: Etsy Seller Handbook* Video: How to Start a Candle Business From Home* Grow your YouTube channel: YouTube Buddy* Calendaring tool: Google Calendar* IBN membe...