Christie Krasteva of CEVARI [Indie Stories: Episode 86: Podcast]

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/96/9d/9f/969d9f7a-6a70-acdc-b8fb-e868b9f9c767/mza_4946621304390649025.png/600x600bb.jpg

Indie Business Podcast

Donna Maria Coles Johnson

102 episodes

20 hours ago

Join award-winning small business mentor Donna Maria Coles Johnson as she shares her best advice for creative entrepreneurs on making money selling handmade products, starting a business, increasing profits, effective marketing strategies, leadership, confidence, and more. Donna Maria is the founder and CEO of the Indie Business Network, a trade organization serving handmade entrepreneurs. She has been featured in dozens of media outlets including ABC World News, National Public Radio, the Wall Street Journal, Entrepreneur Magazine, Working Mother Magazine, the Chicago Tribune, the Houston Chronicle, Ebony Magazine, and more.

Through this podcast and the Indie Business Network, Donna mentors and coaches thousands of women on how to maximize their potential in life and in business. Enjoy your life! Build your business! Have your way ... Join us today at IndieBusinessNetwork.com

All content for Indie Business Podcast is the property of Donna Maria Coles Johnson and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Christie Krasteva of CEVARI [Indie Stories: Episode 86: Podcast]

Indie Business Podcast

45 minutes 5 seconds

4 years ago

Christie Krasteva of CEVARI [Indie Stories: Episode 86: Podcast]

Welcome to Episode 86 of the Indie Business Podcast! Today's Indie Story introduces you to Christie Krasteva of CEVARI, in Charlotte, North Carolina. A self-described “nature girl,” Christie grew up surrounded by all types of entrepreneurs including farmers, auto body shop owners, construction engineers, charter boat owners, horticulturists and more. Having been exposed to entrepreneurship at a young age, Christie, who is also an herbalist, was inspired to turn her love for plants and the great outdoors into a business of her own. She kicked things off in 2017, and has poured every penny earned back into her business.

Christie is a very detailed oriented entrepreneur who is not afraid to follow her gut. Her story of intentional brand creation and patiently putting the pieces together will inspire you to take your time and trust your intuition as you lead your business forward. Plus, you'll love how Christie talks about working with her husband in her business. Enjoy my interview with Christie NOW!

Click the arrow to enjoy the Indie Business Podcast

Episode Show Notes

Here are the topics discussed in this episode, with time stamps to help you find the information that interests you most:

* Christie shares her entrepreneurial story, including how she used a blog helped her get things going. (starting at 2:18)* Christie on research, attention to detail, planning and patience. (starting at 8:27)* Following her gut … and serendipity … (starting at 10:35)* Working with her husband. (starting at 13:20)* The meaning of the brand name: CEVARI. (starting at 16:16)* A bit about the CEVARI line of products. (starting at 19:04)* Why Christie is keeping her product line tight and small. (starting at 22:28)* Christie's business model, including e-commerce, wholesale, plans for selling at physical events, and beauty award winnings. (starting at 24:10)* How Christie markets her business using social media, newsletter, etc. (starting at 26:50)* Most useful technological devices and favorite apps. (starting at 30:38)* What's on tap for the future of CEVARI. (starting at 33:20)* Christie's wisdom and words of advice to entrepreneurs, and one of her favorite inspiring quotes. (35:45)

Resources and Links Mentioned in this Episode

In this episode, Christie and I mentioned the following resources.

* CEVARI website* CEVARI on Instagram* Cosmetic formulation classes: Formula Botanica* Design and editing app: Canva* Newsletter app: Klaviyo* Ingredient supplier: Formulator Sample Shop

Important entrepreneurial insights from Christie

Let's unpack some of the most significant business insights Christie and I discussed in this episode.

1. Don't overcrowd your business

Christie shared her philosophy of not overcrowding her business with too many products. Instead of having a bunch of products in her line, she prefers to create with an intentional perspecti...