Welcome to Episode 88 of the Indie Business Podcast! Today's Indie Story introduces you to Brittany Hogan of Nefertem Holistic Skincare, in Park Forest, Illinois. For Nefertem co-founders Brittany and her husband, Andre, business is about so much more than money. The brand name itself borrows from Nefertem, the god of beautification in the ancient culture of the Nile Valley region where mathematics, science, philosophy, and astrology were birthed.







As you'll hear in this episode, that ancient meaning and symbolism form the basis of the Nefertem product line, which consists of bath and body products designed specifically to help you create a space to reflect and evolve into the best possible version of yourself. You'll also enjoy hearing Brittany tell the Nefertem startup story, which includes quitting jobs, traveling cross the country, home schooling children and working with your spouse — some of it all at the same time. Enjoy my interview with Brittany NOW!



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Episode Show Notes



Here are the topics discussed in this episode, with time stamps to help you find the information that interests you most:



* The ancient cultural origins of the Nefertem brand name. (starting at 2:40)* How Nefertem started, and how family and lifestyle fit into the entrepreneurial picture. (starting at 4:36)* How Brittany markets her products directly to consumers. (starting at 25:28)* “Reflect & Evolve” YouTube series. (starting at 26:50)* Brittany shares what it's like to work with her husband, Andre. (starting at 28:26)* About Nefertem Bundles and how they infuse positive vibes and energy into the products. (starting at 32:58)* Future plans for Nefertem. (starting at 37:28)* How Brittany's children fit into the business. (starting at 39:18)* How Brittany uses TikTok and Instagram. (starting at 44:17)* Brittany's words of advice for new entrepreneurs. (starting at 49:05)



















Resources and Links Mentioned in this Episode



In this episode, Brittany and I mentioned the following resources.



* Nefertem Holistic Skincare website* Nefertem Holistic Skincare on Instagram* Marketing firm: Kamadu Marketing* Youtube channel: Nefertem on Youtube* IBN member benefits: Facebook community and Indie Pods



Important entrepreneurial insights from Brittany



Let's unpack some of the most significant business insights Brittany and I discussed in this episode.



1. Advice for new, and possibly fearful, entrepreneurs



For new entrepreneurs, Brittany advises simply to have faith. She says that life is too short to let your fears hold you back. Also, she says to surround yourself with other people who are launching or have launched their own businesses. Says Brittany, you cannot put a dollar amount on the value of a community like the one at the I...