In this episode, we sit down with Rohit Gupta, Co-founder and COO of College Vidya, to discuss how he is tackling India’s broken education market. Rohit shares the journey of building College Vidya, an ed-tech platform that simplifies and democratizes access to online education, catering to millions of students from Tier-2 and Tier-3 cities. (College Vidya Website link - https://cvadm.com/HaXvQo) We dive deep into the foundational phase of College Vidya, exploring how they built trust in a market filled with skepticism, the role of data-driven consumer patterns, and how they are utilising AI to scale. Rohit discusses the challenges of marketing in the education sector, his vision for the future of College Vidya, and the importance of being adaptable in a rapidly changing landscape. Rohit also reflects on the personal side of his entrepreneurial journey, sharing the toughest moments of building the company and the lessons he would impart to his younger self. This episode is packed with insights for aspiring founders, educators, and anyone interested in the future of education in India. Timestamps: 0:00 - Introduction 1:27 - Problem of education and access 6:57 - What was the 0-1 phase of College Vidya 10:57 - How much usage is driven by consumer patterns 13:52 - How Rohit plans to build additional features 16:42 - How College Vidya built trust 18:17 - Education marketing/brand building 22:22 - How to move from B to C to D 24:26 - Usage data split in education 29:52 - Positive aspects in education 34:27 - How College Vidya used AI 37:32 - Daily priorities for College Vidya 41:07 - College Vidya's goal setting 43:07 - How Rohit’s friends would describe him 43:57 - Challenges in building College Vidya 46:47 - What Rohit would tell his younger self 48:53 - Outro Instagram of Jivraj: www.instagram.com/jivrajsinghsachar #indiansiliconvalley #ISV #RohitGupta #CollegeVidya #EducationReform #EdTech #Startups #Entrepreneurship