Can a heritage jewellery brand rooted in museum-quality craftsmanship become a household name for India’s new-age buyers? In this episode of Indian Jeweller’s How Did You Do It, we sit down with Tarang Arora, Creative Director and CEO of Amrapali Jewels and Tribe Amrapali, for an insightful and refreshingly candid conversation about what it truly takes to adapt tradition for the modern marketplace. From crafting one-of-a-kind pieces for Harrods to selling Rs 500 nose rings online throug...
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Can a heritage jewellery brand rooted in museum-quality craftsmanship become a household name for India’s new-age buyers? In this episode of Indian Jeweller’s How Did You Do It, we sit down with Tarang Arora, Creative Director and CEO of Amrapali Jewels and Tribe Amrapali, for an insightful and refreshingly candid conversation about what it truly takes to adapt tradition for the modern marketplace. From crafting one-of-a-kind pieces for Harrods to selling Rs 500 nose rings online throug...
How Amrapali Made Heritage Jewellery Cool Again | The Mechanics of Market Adaptation
Indian Jeweller's How Did You Do It series
45 minutes
5 months ago
How Amrapali Made Heritage Jewellery Cool Again | The Mechanics of Market Adaptation
Can a heritage jewellery brand rooted in museum-quality craftsmanship become a household name for India’s new-age buyers? In this episode of Indian Jeweller’s How Did You Do It, we sit down with Tarang Arora, Creative Director and CEO of Amrapali Jewels and Tribe Amrapali, for an insightful and refreshingly candid conversation about what it truly takes to adapt tradition for the modern marketplace. From crafting one-of-a-kind pieces for Harrods to selling Rs 500 nose rings online throug...
Indian Jeweller's How Did You Do It series
Can a heritage jewellery brand rooted in museum-quality craftsmanship become a household name for India’s new-age buyers? In this episode of Indian Jeweller’s How Did You Do It, we sit down with Tarang Arora, Creative Director and CEO of Amrapali Jewels and Tribe Amrapali, for an insightful and refreshingly candid conversation about what it truly takes to adapt tradition for the modern marketplace. From crafting one-of-a-kind pieces for Harrods to selling Rs 500 nose rings online throug...
