Early-stage investing is the lifeblood of innovation, especially in markets where risk capital may still be an unfamiliar asset class. In this space, success relies not only on funding but on deeply understanding the human element behind startups. Founders who are resourceful, self-aware, and willing to adapt often stand out more than those with polished pedigrees.

In this episode of India GameChanger, we dive into this world with Archana Jahagirdar, Founder and Managing Partner of Rukam Capital. Archana shares her journey of backing underdog entrepreneurs in India’s dynamic startup ecosystem, where early-stage funding is still nascent. 

She reveals why she thrives on a contrarian mindset, betting on categories others overlook, and highlights the unique challenges of investing in a market where risk capital remains scarce. For Archana, early-stage investing is not just about money—it’s about people. She values founders with resilience, humility, and a willingness to learn over those who rely on pedigree.

Archana also delves into India’s extraordinary consumer evolution, which is creating opportunities across both mundane and cutting-edge sectors. From investing in bamboo-based home care products to Indian-flavored candies, she explains why the biggest risks often yield the biggest rewards. 

We also touch on the role of generative AI, why polymaths may rule the entrepreneurial future, and the importance of fostering collaboration among portfolio founders. This episode offers actionable insights and a fresh perspective on building businesses in India.