AI is about to revolutionize the fashion industry, but not in the way you think. Forget human models and expensive photo shoots—AI can now create entire catalogs of fashion images in minutes, no models or photographers needed. In this episode of India GameChanger, Aastha Rajpal, co-founder of Ayna, takes us through the bold, iterative journey of building a game-changing AI platform for fashion brands. Starting with no clear idea and countless pivots, Aastha and her co-founder Yash leaned heavily on customer feedback to shape their product. What started as an exploration of various B2B tools quickly transformed into a powerful AI-driven solution for virtual fashion photo shoots, saving brands significant time and cost in cataloging and marketing. Aastha highlights how AI can handle the “boring stuff” like catalog imagery, leaving the creative and glamorous aspects to human models. Aastha also dives into how Ayna’s proprietary technology streamlines content production for brands while pushing the boundaries of customization and personalization in fashion. Their platform enables brands to create tailored, on-demand imagery at a fraction of the time and cost. On top of efficiency, Ayna also tackles sustainability in fashion by reducing the waste and inefficiencies tied to traditional photo shoots and high return rates. Ayna is poised to disrupt not just fashion but other industries as they expand globally with a clear vision of how AI can simplify and elevate business operations.