Can we power motors without rare earth elements? Bhaktha Keshavachar and Mahalingam Koushik are on a mission to prove we can power the future without them. In this episode of India GameChanger, the co-Founders of Chara Technologies reveal how rare earth elements, essential for modern motors, come with huge environmental and geopolitical costs, including radioactive waste and China’s near-total control over supply. Their solution? Building rare earth-free motors using reluctance technology—a game-changing approach that eliminates the need for these metals altogether while delivering efficient, scalable energy for electric vehicles and industrial applications. It is not just about saving the planet. Bhaktha and Maha are committed to making India self-sufficient in advanced manufacturing. Rejecting the easier route of sourcing from China, they’re focused on developing a local supply chain and pushing India to the forefront of global tech innovation. From clean energy solutions to the potential for high-performance motors, they’re taking on a monumental challenge—one that could redefine how the world thinks about sustainability, technology, and energy independence.