In this episode, we dive into the future of marketing and AI with Neha Soman, a co-Founder of hypergro.ai, who believes traditional marketing is at an inflection point. Neha shares how AI is transforming the industry by enabling hyper-personalized content, shifting away from outdated, one-size-fits-all ads that no longer resonate with today’s consumers. She explains that many brands are still wasting billions on generic advertising that misses the mark, while AI-driven tools like hypergro can create ads tailored to individual preferences, making marketing more effective and relevant. Neha also argues that AI won’t replace marketers but will make them more efficient, allowing them to focus on creativity rather than execution. She points out that while big brands are slow to adapt, startups and innovative companies are embracing experimentation and using AI to keep up with rapidly changing consumer behavior. If brands don’t evolve, she warns, they risk becoming irrelevant in an AI-powered future.