Hi! 👋 We are 3 data nerds here to chat trendy metrics, chart crimes in web3. We hope to bring you deep dive of the topics with data-driven insights, and bring more transparency to the crypto industry! Let us know your opinions under each episode, and the topics you'd like to hear from us!
Follow us on X!
Indexed: https://twitter.com/indexed_pod
Hildobby: https://twitter.com/hildobby_
Boxer: https://twitter.com/0xBoxer
Danning: https://twitter.com/sui414
Hi! 👋 We are 3 data nerds here to chat trendy metrics, chart crimes in web3. We hope to bring you deep dive of the topics with data-driven insights, and bring more transparency to the crypto industry! Let us know your opinions under each episode, and the topics you'd like to hear from us!
Follow us on X!
Indexed: https://twitter.com/indexed_pod
Hildobby: https://twitter.com/hildobby_
Boxer: https://twitter.com/0xBoxer
Danning: https://twitter.com/sui414
Today we’re joined by James Wang from Spindl/Coinbase to talk all things Web3 advertising.
We discuss:
- James' career journey and building Spindl
- Web3 ad growth and how data powers it
- What makes Spindl's approach unique
- Attribution in Web3 advertising
- Coinbase Ads and the broader Spindl vision
- How users are defined in Web3
- Case studies of Web3 ad success
- Future of Web3 ads and the Flywheel Protocol
- Challenges in attribution
And much more—enjoy!
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Timestamps:
(00:00) Introduction
(01:53) James' background
(03:17) The Role of Data in Web3 Ad Growth
(04:43) Spindl's Unique Approach to Ads
(05:58) Building Spindl and Joining Coinbase
(09:14) Understanding Web3 Ads and Attribution
(17:59) Spindl's Attribution System Explained
(23:17) Web3 Ads in Action
(24:48) Targeting Users with Web3 Analytics
(25:30) Defining and Identifying Users in Web3
(27:27) Coinbase Ads and Spindl's Vision
(33:20) Successful Case Studies in Web3 Advertising
(37:59) Future of Web3 Ads and Flywheel Protocol
(45:24) Challenges in Attribution
(48:22) Outro
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Follow the guest:
https://x.com/juicemanjamez
Follow the co-hosts:
https://x.com/hildobby
https://x.com/0xBoxer
https://x.com/sui414
Follow the Indexed Podcast:
https://twitter.com/indexed_pod
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The Indexed Podcast discusses hot topics, trendy metrics and chart crimes in the crypto industry, with a new episode every 1st and 3rd Thursday of the month, brought to you by wizards @hildobby_ @0xBoxer @sui414.
Subscribe/follow the show and leave a comment to help us grow the show!
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DISCLAIMER: All information presented here should not be relied upon as legal, financial, investment, tax or even life advice. The views expressed in the podcast are not representative of hosts' employers views. We are acting independently of our respective professional roles.