Mark Willis, a Certified Financial Planner, shares his journey into financial planning, emphasizing the importance of understanding money and diversification. He discusses the pitfalls of traditional diversification, where assets are often correlated, and introduces the concept of non-correlated assets to create a more resilient financial portfolio. Mark also highlights the benefits of liquidity and the strategic use of whole life insurance policies as a financial tool. His insights aim to empower business owners to protect and grow their wealth effectively.