There are more than 2.5 billion people playing games at the moment. They are from all over the world. And the gaming industry is now looking to its 'next billion'. Yes, you read this right.

The industry has become a career choice for young people. It's offering new ways to make a living that didn't exist a decade ago. Let's take you through arguably one of the most important and innovative sectors in tech today, especially in emerging Europe like the Eastern Partnership and the Western Balkan regions.

This episode features a special conversation with Kristina Jovanovic, Executive Manager of the Serbian Games Association; Matviy Suslenko, a game developer from Ukraine; and Jelena Antic, an Intervention Manager at Help - Hilfe zur Selbsthilfe, which is an implementing partner to Helvetas in the frame of RECONOMY.