The spread of digital technology and infrastructure has given rise to fintech, but it’s also driven the popularity of non-financial services like social media apps, gig platforms, and e-commerce sites. The term “embedded finance” refers to the integration of financial tools into this growing array of services. Just as mobile money brought payments closer to low-income customers via their phones, embedded finance has the potential to bring a whole range of financial services even closer. The opportunities this presents to advance financial inclusion are almost endless and may define financial inclusion for years to come.  

But what forms will embedded finance take? What are the biggest opportunities and risks? And what players are driving it in different regions? In this episode, we take a look at what lies ahead for embedded finance. 

Featured Voices: 

Ana Maria Zuluaga Tafur, Head of Innovation Group, Superintendencia Financiera de Colombia  
Laura Crow, Head of the financial services team, M-Pesa Africa 
Pui San Chay, Director of Public Affairs and Policy, Grab  
Peter Zetterli, Senior Financial Sector Specialist, CGAP  
Patrick Meagher, CGAP Consultant 
 

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