The world of marketing is changing — fast. Customers are more diverse, leaning more heavily into their identities, and expect brands to understand them deeply. Inclusion & Marketing with Sonia Thompson is the show for leaders who want to win with modern customers by building inclusive experiences that convert and keep people coming back.
Each week, Sonia — an inclusive growth strategist and consultant — dives into real-world stories, case studies, and actionable strategies from smart brands leading the way. You’ll learn how to turn customer insights into loyalty, design marketing that resonates across cultures, and apply growth strategies that work today — not yesterday’s playbook.
If you care about customer experience, growth marketing, and building a brand that stands for something meaningful — this is where you belong. Modern customers. Modern growth. Inclusive marketing. These are the new rules smart brands can’t afford to ignore.
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The world of marketing is changing — fast. Customers are more diverse, leaning more heavily into their identities, and expect brands to understand them deeply. Inclusion & Marketing with Sonia Thompson is the show for leaders who want to win with modern customers by building inclusive experiences that convert and keep people coming back.
Each week, Sonia — an inclusive growth strategist and consultant — dives into real-world stories, case studies, and actionable strategies from smart brands leading the way. You’ll learn how to turn customer insights into loyalty, design marketing that resonates across cultures, and apply growth strategies that work today — not yesterday’s playbook.
If you care about customer experience, growth marketing, and building a brand that stands for something meaningful — this is where you belong. Modern customers. Modern growth. Inclusive marketing. These are the new rules smart brands can’t afford to ignore.
174. The Sydney Sweeney x American Eagle Campaign Everyone’s Talking About — 5 Real Lessons for Marketers
Inclusion and Marketing with Sonia Thompson
14 minutes
3 months ago
174. The Sydney Sweeney x American Eagle Campaign Everyone’s Talking About — 5 Real Lessons for Marketers
The Sydney Sweeney x American Eagle campaign made headlines, sparked debate, and flooded social feeds. But beyond the buzz lies a deeper story marketers can’t afford to ignore. In this episode, I unpack 5 real lessons from the campaign marketers can't afford to miss.
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Inclusion and Marketing with Sonia Thompson
The world of marketing is changing — fast. Customers are more diverse, leaning more heavily into their identities, and expect brands to understand them deeply. Inclusion & Marketing with Sonia Thompson is the show for leaders who want to win with modern customers by building inclusive experiences that convert and keep people coming back.
Each week, Sonia — an inclusive growth strategist and consultant — dives into real-world stories, case studies, and actionable strategies from smart brands leading the way. You’ll learn how to turn customer insights into loyalty, design marketing that resonates across cultures, and apply growth strategies that work today — not yesterday’s playbook.
If you care about customer experience, growth marketing, and building a brand that stands for something meaningful — this is where you belong. Modern customers. Modern growth. Inclusive marketing. These are the new rules smart brands can’t afford to ignore.
