The world of marketing is changing — fast. Customers are more diverse, leaning more heavily into their identities, and expect brands to understand them deeply. Inclusion & Marketing with Sonia Thompson is the show for leaders who want to win with modern customers by building inclusive experiences that convert and keep people coming back.
Each week, Sonia — an inclusive growth strategist and consultant — dives into real-world stories, case studies, and actionable strategies from smart brands leading the way. You’ll learn how to turn customer insights into loyalty, design marketing that resonates across cultures, and apply growth strategies that work today — not yesterday’s playbook.
If you care about customer experience, growth marketing, and building a brand that stands for something meaningful — this is where you belong. Modern customers. Modern growth. Inclusive marketing. These are the new rules smart brands can’t afford to ignore.
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The world of marketing is changing — fast. Customers are more diverse, leaning more heavily into their identities, and expect brands to understand them deeply. Inclusion & Marketing with Sonia Thompson is the show for leaders who want to win with modern customers by building inclusive experiences that convert and keep people coming back.
Each week, Sonia — an inclusive growth strategist and consultant — dives into real-world stories, case studies, and actionable strategies from smart brands leading the way. You’ll learn how to turn customer insights into loyalty, design marketing that resonates across cultures, and apply growth strategies that work today — not yesterday’s playbook.
If you care about customer experience, growth marketing, and building a brand that stands for something meaningful — this is where you belong. Modern customers. Modern growth. Inclusive marketing. These are the new rules smart brands can’t afford to ignore.
187. Why Your Growth Marketing Strategy Isn’t Working Like It Used To (and What to Do Instead)
Inclusion and Marketing with Sonia Thompson
17 minutes
2 weeks ago
187. Why Your Growth Marketing Strategy Isn’t Working Like It Used To (and What to Do Instead)
If your ads, campaigns, or funnels aren’t delivering like they used to, it’s not just you — and it’s not just the algorithm. The truth is, your growth marketing strategy might be out of sync with today’s consumers.
In this episode, Sonia Thompson, inclusive marketing and growth marketing strategist and host of Inclusion & Marketing, breaks down what’s driving diminishing returns in growth marketing — and how to realign your strategy for today’s world.
You’ll learn:
Why traditional performance marketing tactics are losing effectiveness.
How evolving consumer identities, values, and expectations are reshaping ROI.
Three key shifts to modernize your growth marketing playbook — leading with identity, communicating values clearly, and building connection through every touchpoint.
If your growth has stalled — or if you’re ready to future-proof your marketing strategy — this episode will help you evolve how you grow, who you grow with, and how you connect.
Because growth isn’t broken — it’s just misaligned.
Inclusion and Marketing with Sonia Thompson
The world of marketing is changing — fast. Customers are more diverse, leaning more heavily into their identities, and expect brands to understand them deeply. Inclusion & Marketing with Sonia Thompson is the show for leaders who want to win with modern customers by building inclusive experiences that convert and keep people coming back.
Each week, Sonia — an inclusive growth strategist and consultant — dives into real-world stories, case studies, and actionable strategies from smart brands leading the way. You’ll learn how to turn customer insights into loyalty, design marketing that resonates across cultures, and apply growth strategies that work today — not yesterday’s playbook.
If you care about customer experience, growth marketing, and building a brand that stands for something meaningful — this is where you belong. Modern customers. Modern growth. Inclusive marketing. These are the new rules smart brands can’t afford to ignore.
