Ever wonder why customers make decisions that seem irrational? The truth is that buying decisions aren’t always logical—cognitive biases shape them. This episode explores the psychological shortcuts that influence purchasing behavior and how top sales professionals use this knowledge to close more deals.
From the Anchoring Effect to Social Proof, we’ll break down key biases, share research-backed insights, and give you practical strategies to leverage them in your sales approach ethically. If you want to understand your buyers on a deeper level and sell more, this is the episode for you!
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