Start with Why: How Great Leaders Inspire Everyone to Take Action

By Simon Sinek

The Book “Start with why” by Simon Sinek, is about learning to inspire others. Some have the ability from birth while some learn it over the course of years. Anyone can achieve this ability without any restriction. Instead of fixing the things, a different approach has been used in which things which do work are amplified. Right questions need to be asked.

The golden circle:

The concept of the golden circle was inspired by the golden ratio; it signifies how leaders inspire people rather than manipulating them. It suggests how to turn an idea into a social movement. It basically starts from the inside out. It focuses on asking the right questions which starts with the WHY, like why should people care, why does this idea, company or belief exist? Next is HOW, how do they do what they do? It usually explains how something is better or how does it stand out from the rest. And the last is easiest to asses that is the WHAT, what is the purpose, what are they offering or what is it that they do. Most people or organizations follow the pattern from the outside to inside. They initially focus on the easiest part and then maybe gradually move to the complicated one. But the individuals who lead to inspire, they move from the inside to the outside. All of them follow the same pattern. Apple is a big example of that. WHAT represents the external factors, however, WHY relates to something more meaningful. Apple’s WHY was to give an individual the access to all resources that a company might have. It was to empower an individual sitting at home. That differentiates it from its competitors who have lost their WHY and are solely focused on their WHAT. WHY does not relate with the company but creates a sense of belonging in the individual and therefore earns their loyalty.