Shoe dog: A Memoir by the creator of Nike by Phil Knight

Everyone in the world today covets Nike-- a shoe giant and household brand that everyone knows of. The story of Nike and how it all started is very interesting and inspiring. Let us begin with the man behind the one of the world's leading brands in the shoe-making industry namely Phil Knight. He is an ambitious man who turned his “crazy idea” into reality. Phil Knight was finishing his college in 60’s at University of Oregon, Puma and Adidas were already huge companies. At this university, he happened to be in the school’s track and field team and met his coach Bill Bowerman.  During these years, running is not a thing and there was no such thing as right running shoes. That’s why Bill Bowerman, was fascinated in experimenting and optimizing his running shoes to make it lighter.