How Storytelling Can Double Donor Retention With Carly Euler

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Inbox to Impact: The Email Marketing Podcast for Nonprofits

Katelyn Baughan

11 episodes

5 days ago

Inbox to Impact is the go-to podcast for nonprofit leaders looking to amplify their mission and raise more funds through the power of email marketing. Each episode dives into actionable strategies and inspiring success stories to help nonprofits drive greater impact, increase engagement, and raise more.

Non-Profit

Business

RSS

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Non-Profit

Business

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How Storytelling Can Double Donor Retention With Carly Euler

Inbox to Impact: The Email Marketing Podcast for Nonprofits

32 minutes 3 seconds

1 month ago

How Storytelling Can Double Donor Retention With Carly Euler

Summary

In this episode of the Inbox to Impact podcast, host Katelyn Baughan interviews Carly Euler, the marketing director at MemoryFox, about the critical role of storytelling in nonprofit marketing. They discuss the importance of ethical storytelling, the creation of a story bank, and the guidelines for collecting and using stories ethically. Carly shares insights on innovative storytelling techniques and emphasizes the need for transparency and trust in donor relationships. The conversation highlights the impact of storytelling on fundraising and the necessity of adapting to modern storytelling methods, including video.

Takeaways

Storytelling is essential for nonprofits to connect with supporters.Ethical storytelling builds trust and transparency with donors.A story bank helps organize and reuse impactful stories.Consent is crucial in storytelling; always check back with storytellers.Innovative storytelling can include behind-the-scenes insights.Video storytelling is more engaging than graphics or infographics.Collecting stories should be a seamless process for nonprofits.Donors want to feel part of the solution, not just providers of funds.Research shows storytelling improves donor retention rates.Nonprofits should adapt to modern storytelling methods to stay relevant.

Sound Bites

"Transparency enhances trust.""You have unique stories as well.""Don't sleep on storytelling."

Chapters

00:00 Introduction to Storytelling in Nonprofits06:03 The Importance of Ethical Storytelling12:03 Building a Story Bank for Nonprofits18:11 Guidelines for Story Collection and Consent23:52 Innovative Storytelling Techniques30:12 Final Thoughts on Storytelling and Video Content