In this episode, we dive into Meta’s shift toward broad targeting powered by AI optimisations, moving away from traditional funnel-based strategies. We explore how this changes the way advertisers approach campaigns—focusing less on granular targeting and more on creative, clean data, and clear objectives. Plus, we discuss the impact of tools like Conversion API on improving tracking accuracy and lowering costs, helping your ads perform better in a privacy-conscious world. If you want to stay ahead in Meta advertising, this episode breaks down what you need to know.