Tom Morkes | business, marketing, writing, and publishing
239 episodes
8 months ago
In The Trenches with Tom Morkes tells the story of entrepreneurs, business owners, founders, inventors, and leaders who are doing the hard, creative work of building businesses that matters. Tom Morkes interviews these high-impact world-changers and cuts through the fluff so you can get right inside the brain of these creators. Listen to In The Trenches and you'll hear from bootstrapped startup founders, to self-made millionaires, to bestselling authors, to people who turned their creative pursuit into full-fledged businesses, and more. Here are some of the subjects we cover: hot to start a business from scratch, how to launch a product, how to market and sell your products online, influencer marketing, affiliate marketing, online business strategies, copywriting techniques, and much, much more. All interviews are unscripted, with as little editing as possible. Tom believes the only way to go deep on a subject is to let it happen organically...so we hope you forgive any craziness that happens during the episodes; it's all real. FINALLY - if you enjoy the show, please leave a review. Thanks in advance for your support.
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In The Trenches with Tom Morkes tells the story of entrepreneurs, business owners, founders, inventors, and leaders who are doing the hard, creative work of building businesses that matters. Tom Morkes interviews these high-impact world-changers and cuts through the fluff so you can get right inside the brain of these creators. Listen to In The Trenches and you'll hear from bootstrapped startup founders, to self-made millionaires, to bestselling authors, to people who turned their creative pursuit into full-fledged businesses, and more. Here are some of the subjects we cover: hot to start a business from scratch, how to launch a product, how to market and sell your products online, influencer marketing, affiliate marketing, online business strategies, copywriting techniques, and much, much more. All interviews are unscripted, with as little editing as possible. Tom believes the only way to go deep on a subject is to let it happen organically...so we hope you forgive any craziness that happens during the episodes; it's all real. FINALLY - if you enjoy the show, please leave a review. Thanks in advance for your support.
ITT 236: Building a Multi-Million Dollar SEO Agency with Damon Burton
In The Trenches
43 minutes 43 seconds
1 year ago
ITT 236: Building a Multi-Million Dollar SEO Agency with Damon Burton
Damon Burton is a remarkable figure who, nearly two decades ago, outsmarted a billion-dollar company by outranking their website on Google. This victory was just the beginning for Damon, who went on to author a best-selling SEO book and establish “SEO National”, an international search engine marketing firm that boasts clients like NBA teams and businesses featured on Inc 5000 and Shark Tank.
In today's episode, we talk about dealing with the challenges of rapid growth and evolving team dynamics, as Damon unveils how to maintain quality and intentionality in an age where AI threatens to over-simplify the complexities of SEO.
In this broadcast, Damon Burton and I talk about:
[00:00:00] Introduction to Damon Burton, the start of his entrepreneurial journey
[00:07:08] Benefits and risks with Damon’s slow and steady approach to building and growing his business
[00:11:20] How detailed documentation and SOPs can simplify the hiring process, and what questions Damon uses in the hiring process
[00:14:30] What the transition from design to SEO looked like, and an interesting story that helped prompt that change
[00:20:13] What Damon’s day-to-day with his agency looks like now, and how he hired people for critical roles to be able to lessen his own workload
[00:28:36] How to maintain quality control while giving more autonomy to employees
[00:32:30] Damon’s thoughts on the role of AI and where it can be integrated in regards to SEO
[00:39:49] Damon’s plans for the future with even more freedom and quality family time
[00:43:32] Where to get in touch with Damon Burton and how to get his free book about SEO
Relevant Links:
damonburton.com
Free SEO Book
Damon Burton's LinkedIn
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In The Trenches
In The Trenches with Tom Morkes tells the story of entrepreneurs, business owners, founders, inventors, and leaders who are doing the hard, creative work of building businesses that matters. Tom Morkes interviews these high-impact world-changers and cuts through the fluff so you can get right inside the brain of these creators. Listen to In The Trenches and you'll hear from bootstrapped startup founders, to self-made millionaires, to bestselling authors, to people who turned their creative pursuit into full-fledged businesses, and more. Here are some of the subjects we cover: hot to start a business from scratch, how to launch a product, how to market and sell your products online, influencer marketing, affiliate marketing, online business strategies, copywriting techniques, and much, much more. All interviews are unscripted, with as little editing as possible. Tom believes the only way to go deep on a subject is to let it happen organically...so we hope you forgive any craziness that happens during the episodes; it's all real. FINALLY - if you enjoy the show, please leave a review. Thanks in advance for your support.
