Tom Morkes | business, marketing, writing, and publishing
239 episodes
8 months ago
In The Trenches with Tom Morkes tells the story of entrepreneurs, business owners, founders, inventors, and leaders who are doing the hard, creative work of building businesses that matters. Tom Morkes interviews these high-impact world-changers and cuts through the fluff so you can get right inside the brain of these creators. Listen to In The Trenches and you'll hear from bootstrapped startup founders, to self-made millionaires, to bestselling authors, to people who turned their creative pursuit into full-fledged businesses, and more. Here are some of the subjects we cover: hot to start a business from scratch, how to launch a product, how to market and sell your products online, influencer marketing, affiliate marketing, online business strategies, copywriting techniques, and much, much more. All interviews are unscripted, with as little editing as possible. Tom believes the only way to go deep on a subject is to let it happen organically...so we hope you forgive any craziness that happens during the episodes; it's all real. FINALLY - if you enjoy the show, please leave a review. Thanks in advance for your support.
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In The Trenches with Tom Morkes tells the story of entrepreneurs, business owners, founders, inventors, and leaders who are doing the hard, creative work of building businesses that matters. Tom Morkes interviews these high-impact world-changers and cuts through the fluff so you can get right inside the brain of these creators. Listen to In The Trenches and you'll hear from bootstrapped startup founders, to self-made millionaires, to bestselling authors, to people who turned their creative pursuit into full-fledged businesses, and more. Here are some of the subjects we cover: hot to start a business from scratch, how to launch a product, how to market and sell your products online, influencer marketing, affiliate marketing, online business strategies, copywriting techniques, and much, much more. All interviews are unscripted, with as little editing as possible. Tom believes the only way to go deep on a subject is to let it happen organically...so we hope you forgive any craziness that happens during the episodes; it's all real. FINALLY - if you enjoy the show, please leave a review. Thanks in advance for your support.
ITT 230: Pay What you Want Pricing with Justin Brooke
In The Trenches
35 minutes 25 seconds
4 years ago
ITT 230: Pay What you Want Pricing with Justin Brooke
Justin Brooks is the founder of Adskills.com, the world's largest online school for digital advertising. His company teaches advertisers how to install proven campaign frameworks and training the next generation of media buyers and connecting them with great clients or jobs.
Today, we’re gonna dive into his experiments and forays into “pay what you want” pricing, what he loves about it, what has worked well, and also what hasn’t.
In this broadcast, Justin and I talk about:
Justin’s company AdSkills and how long he’s been in the business of selling courses
What payment model he prefers to use when delivering his services
Justin’s foray into “pay what you want” pricing
How the “pay what you want” pricing model surpassed “free plus shipping” in a split test and what happened when he introduced “bump selling”
Some of his other findings from the split test experiments
How he utilized “pay what you want” to boost sales and draw in customers at a coffee shop meetup
What is Justin’s philosophy behind which product to offer as “pay what you want”
“Pay what you want” as a way to acquire great testimonials and happy customers
Ways to incentivize a higher contribution when using a “pay what you want” model
How “pay what you want” changed Justin’s life and business
Some things he wishes he knew before he started using this pricing model and the biggest surprises he encountered while using it
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In The Trenches
In The Trenches with Tom Morkes tells the story of entrepreneurs, business owners, founders, inventors, and leaders who are doing the hard, creative work of building businesses that matters. Tom Morkes interviews these high-impact world-changers and cuts through the fluff so you can get right inside the brain of these creators. Listen to In The Trenches and you'll hear from bootstrapped startup founders, to self-made millionaires, to bestselling authors, to people who turned their creative pursuit into full-fledged businesses, and more. Here are some of the subjects we cover: hot to start a business from scratch, how to launch a product, how to market and sell your products online, influencer marketing, affiliate marketing, online business strategies, copywriting techniques, and much, much more. All interviews are unscripted, with as little editing as possible. Tom believes the only way to go deep on a subject is to let it happen organically...so we hope you forgive any craziness that happens during the episodes; it's all real. FINALLY - if you enjoy the show, please leave a review. Thanks in advance for your support.
