Tactics to Get Unstuck as a Mid-7-Figure Brand

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In The Money: eCommerce, DTC, and CPG

28 episodes

2 days ago

A podcast about the real economics of ecommerce, DTC, and CPG. Hosted by Fan Bi, In The Money features honest convos with the people building, growing, and investing in modern consumer brands.

Business

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A podcast about the real economics of ecommerce, DTC, and CPG. Hosted by Fan Bi, In The Money features honest convos with the people building, growing, and investing in modern consumer brands.

Business

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Tactics to Get Unstuck as a Mid-7-Figure Brand

In The Money: eCommerce, DTC, and CPG

40 minutes 53 seconds

2 months ago

Tactics to Get Unstuck as a Mid-7-Figure Brand

In this episode, Brad Plock of WRK Marketing shares the frameworks and playbooks he uses to help brands get unstuck and scale sustainably.

We talk about:

Why a “good” ROAS in 2025 depends on margins, contribution dollars, and payback windowsHow to diagnose a mid-seven-figure brand that’s plateaued, from MER vs. CAC splits to repeat revenue drivers

Creative frameworks that actually move the needle like persona-led landers and raw UGC review ads

The surprising power of retention campaigns on Meta to double repeat revenue

Where AI adds leverage in ad creative, landing page congruency, and ops; and where humans still matter most

Real-world examples: growing an internal brand from $0 to $1.5M in six months, and helping clients leap from $150K to $700K/month

If you’re operating a DTC or CPG brand, this episode is packed with practical tactics, financial discipline, and a few hard truths about what really works in eCommerce today.