Chris Wichert, co-founder of Koio, joins the show to share the full story behind Koio’s transformation — from overextended DTC brand to lean, focused luxury business.
In this episode, we cover:
🧵 How Koio doubled down on Made-in-Italy quality (despite pressure to offshore)
📉 Why they slashed SKUs and shut stores to regain margin and focus
🤝 The economics behind their Rose Anvil and La Marzocco collabs
📦 How Koio restructured its team and marketing to run lean and profitable
👟 What they're launching next — and how they’re staying disciplined on growth
If you're navigating a reset or exploring what brand longevity really looks like in 2025, this one’s for you.