In this episode, I sit down with Cam Mehr, Founder of Vital Plus, one of the fastest-scaling wellness hardware brands redefining the cold plunge category.Cam shares how he built an eight-figure eCommerce business with no outside capital and a lean team, proving that focus, efficiency, and operational discipline can beat headcount and hype.We cover:⚙️ How to run an ultra-lean DTC company that punches above its weight📊 Why reporting is a low-value task and what to do instead💡 How deep founder-level understanding of every function creates “alpha” in operations📈 The mechanics behind scaling cold plunge products globally, across four regions🌏 What Australian founders get right about entering the U.S. market🤖 How AI literacy is now a must-have in every new hireCam also explains his philosophy of “engineering the P&L,” reinvesting every operational efficiency back into growth and why staying small and obsessed with your category can be a superpower in consumer wellness.