Cutting Down to Find Product-Market-Fit and Doubling Down on Winners

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In The Money: eCommerce, DTC, and CPG

28 episodes

1 day ago

A podcast about the real economics of ecommerce, DTC, and CPG. Hosted by Fan Bi, In The Money features honest convos with the people building, growing, and investing in modern consumer brands.

Business

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A podcast about the real economics of ecommerce, DTC, and CPG. Hosted by Fan Bi, In The Money features honest convos with the people building, growing, and investing in modern consumer brands.

Business

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Cutting Down to Find Product-Market-Fit and Doubling Down on Winners

In The Money: eCommerce, DTC, and CPG

33 minutes 17 seconds

3 months ago

Cutting Down to Find Product-Market-Fit and Doubling Down on Winners

In this episode, I sit down with Hudson Davis-Ross, co-founder of Plant People, to unpack how the brand went from a COVID-era collapse to one of the fastest-growing wellness companies in the mushroom supplement space.

We talk about:

How SKU rationalization and focus on one breakout product (WonderDay mushroom gummies) sparked a turnaround
Why mushroom-based wellness is set to go mainstream—unlike CBD
The omni-channel strategy driving growth across Whole Foods, Amazon, and DTC
How they’re balancing science, branding, and accessibility to win both power users and casual wellness consumers

Hudson shares hard-won lessons on capital efficiency, channel strategy, and how to build a durable wellness brand without chasing hype. If you’re building in CPG or wellness, this one’s a must-listen.