In this episode, I sit down with Jay Wright, Founder of Ecommerce Equation, to talk about scaling eCommerce brands in today’s environment. Jay shares insights from managing over half a billion dollars in annual ad spend and coaching thousands of brands.We dive into:- Why Meta’s evolving AI-driven ad platform is still the #1 channel for growth.- How creative and avatar diversification have become the new levers for scale.- Lessons from brands that went from mid-seven figures to nine-figure exits.- Why ads only solve “ad problems”, and the bigger challenges often lie in conversion, unit economics, cashflow, and infrastructure.- How Ecommerce Equation helps brands break through plateaus with clear playbooks and financial discipline.Jay also shares benchmarks from his community, including how 266 brands hit their first six-figure months and how the average member achieved 8 weeks’ worth of revenue in just one Black Friday weekend.