Peaks, Valleys, and Profits: The Resilient Path from Consumer Product Exits to 7-Figure Syndications with Brandon Rickman

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In The Lab with Ruben Kanya

Ruben Kanya

342 episodes

1 day ago

In The Lab with Ruben Kanya compiles over $2 Billion worth of successful real estate experiments for new investors looking to get started in real estate. With real estate being a broad umbrella, in the lab we introduce you to a variety of real estate models (experiments) that real practitioners have implemented while sharing their wins, losses and lessons in the lab so that you can pick the experiments that suit your lifestyle the most and double down. In the lab we focus on repeatable processes, systems and ingredients so that you can implement your own experiments and build.

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Investing

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Peaks, Valleys, and Profits: The Resilient Path from Consumer Product Exits to 7-Figure Syndications with Brandon Rickman - Episode #338

In The Lab with Ruben Kanya

1 hour 23 minutes 10 seconds

2 months ago

Peaks, Valleys, and Profits: The Resilient Path from Consumer Product Exits to 7-Figure Syndications with Brandon Rickman - Episode #338

Connect with me at https://experimentrealestate.com/connect

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In this high-impact episode of In The Lab, Ruben sits down with Brandon Rickman, an Atlanta-based investor, entrepreneur, and general contractor who has flipped over 500 houses, developed 100 new-construction single-family homes, and built vertically integrated businesses spanning private lending, self-storage, and consumer products. With over 25 years in real estate, Brandon shares how his career evolved from flipping houses to raising private capital for large-scale developments—including a three-story, Class A self-storage facility outside Atlanta.

Brandon opens up about the peaks and valleys of entrepreneurship, from multi-million-dollar exits in the consumer products world to surviving the 2008 market crash when banks abruptly called his loans. He reveals the data-driven criteria he uses to reverse-engineer self-storage projects for REIT buyers, the add-on revenue strategies that maximize NOI, and why private lending has become a major growth focus.

If you’re looking for a transparent blueprint to scaling across multiple real estate verticals while building resilience through challenges, this conversation is packed with insights on strategy, mindset, and execution.

HIGHLIGHTS OF THE EPISODE:

14:46 Brandon talks about self-storage investment strategy

44:55 Brandon talks about entrepreneurial resilience and scaling across multiple real estate verticals

KEEPING IT REAL:

05:20 – Why self-storage is Brandon’s top focus today

06:47 – How syndication works for self-storage investors

10:04 – Understanding demand: square footage per capita and site selection data

14:46 – Reverse-engineering self-storage for REIT buyers

17:47 – Pricing power and tenant retention in self-storage

22:05 – Increasing NOI through add-on services and rentals

26:27 – Automated vs. manned self-storage operations

30:08 – From consumer products to multi-million-dollar exits

44:51 – Surviving the 2008 market crash and negotiating with banks

59:22 – Big wins: high-margin flips, 7-figure syndication potential, and legacy deals

1:10:08 – Building a $20M/year private lending business

1:14:10 – Advice for 20-year-old entrepreneurs

CONNECT WITH THE GUEST

LinkedIn: https://www.linkedin.com/in/brandon-rickman-9885a22/

Instagram: https://www.instagram.com/brandonrickman08/

Youtube: https://www.youtube.com/channel/UCfQGTzF6JvH4qqT_V8Lx2cw

#RealEstateInvesting #SelfStorage #EntrepreneurMindset #PrivateLending #FlippingHouses #ResilientEntrepreneur #CommercialRealEstate #BusinessGrowth #REITStrategy #FinancialFreedom