Episode 55: Theatremaker Conversations: How Jason Cocovinis (MTI) Keeps Hundreds of Brands Thriving!

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In The Greenroom: Theatre Marketing Podcast with Julie Nemitz

Julie Nemitz

64 episodes

1 week ago

Theatre marketing expert Julie Nemitz shares the latest in marketing innovation, systems and content to grow revenue and delight your theatre's growing audience. She also features current theatre news, trends and interviews with some of the country's best creative theatre-makers. Julie is an in-demand theatre marketing consultant and founder of Theatre Marketing Lab where she guides regional and community theatres worldwide. A popular speaker and workshop facilitator, Julie's in-person and virtual events are always a hit and often sold out. To learn more visit julienemitz.com.

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Episode 55: Theatremaker Conversations: How Jason Cocovinis (MTI) Keeps Hundreds of Brands Thriving!

In The Greenroom: Theatre Marketing Podcast with Julie Nemitz

52 minutes 32 seconds

2 years ago

Episode 55: Theatremaker Conversations: How Jason Cocovinis (MTI) Keeps Hundreds of Brands Thriving!

It's the first Theatremaker Conversation of the season! Julie is joined by Music Theatre International Marketing Director Jason Cocovinis. What. An. Episode!

Jason and Julie talk about:

--How he manages 400 brands on a daily basis

--Is streaming theatre dead or just taking a break?

--Why Junior Theatre Festival is such an integral part of MTI's philosophy for giving back to our community

--How Mean Girls came to market

--Musicals in the Metaverse??

--New titles just released!

--Some clarity on video marketing and fair use in today's video-first marketing world

And much more!

Stay updated with the latest news from MTI by following them @mtishows on Facebook, Instagram and TikTok.

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Free resources and free 15-minute consultations are available on our website julienemitz.com

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