We applied some lippie, refreshed our mascara, and made our way to Chiswick for a chat with Ning Cheah, founder of The Beauty Crop. This innovative cosmetics brand combines skincare and makeup, drawing inspiration from healthy living and crafting products using natural ingredients.

Ning shared insights into her formula for brand evolution, including being an early adopter of TikTok Shop. She also discussed the balance between building a business while managing family life, as well as her aspirations for international expansion. To find out how The Beauty Crop are shaking-up makeup, from start-up to scale-up, treat yourself to the latest episode of ‘In the frame’!