From a LinkedIn Live, Tony Albrecht and Estelle Winsett lay the foundation for a standout LinkedIn presence.

• Clarifying your “corner of the internet"
• Point of view
• The four factors that drive post spread: relevance, differentiation, conviction, and generosity.

They live-review five real posts, unpack what works (and why), and answer audience questions on reach vs. results, funnels, and beating the lurker effect.