Amazon isn’t easy—and Joe Stefani wants you to know it. In Part 2 of our conversation, Joe breaks down the behind-the-scenes grind of building Desert Cactus into a trusted partner for collegiate brands, pro sports, and now global football clubs. From retail packaging to hands-on quality control, Joe explains how staying detail-obsessed built the brand's reputation. We talk about e-commerce evolution, relationship-driven growth, licensing pain points, and his full-circle moment returning to Monmouth College to speak with students. Joe also shares his proudest moments—from packing boxes himself to having Arsenal and Chelsea come knocking. Whether you're in retail, branding, or just love a smart growth story—this one's for you. Connect with Joe on LinkedIn: https://www.linkedin.com/in/joe-stefani-191a484/ Apple: https://podcasts.apple.com/us/podcast/in-the-club-by-club-colors/id1611056742 Spotify: https://open.spotify.com/show/0vqZB7gPKLTlkDHI66XxN3 If you need branded solutions for your events, giveaways and employee engagement, check out Club Colors: https://www.clubcolors.com