On this episode of In The Business Of, we tune into the world of sonic branding with Jennifer Manning, Associate Creative Director of Copy, and Jesse Yuen, Managing Director of Culture to Brand at ATB. Together, they share how the financial institution went beyond the traditional jingle to build a full sonic identity that’s as flexible as it is memorable. From testing sound to see what emotions it sparks, to partnering with Canadian dream-pop artist Munya, Jennifer and Jesse walk us through t...
All content for In The Business Of Something is the property of Ad Club of Edmonton and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
On this episode of In The Business Of, we tune into the world of sonic branding with Jennifer Manning, Associate Creative Director of Copy, and Jesse Yuen, Managing Director of Culture to Brand at ATB. Together, they share how the financial institution went beyond the traditional jingle to build a full sonic identity that’s as flexible as it is memorable. From testing sound to see what emotions it sparks, to partnering with Canadian dream-pop artist Munya, Jennifer and Jesse walk us through t...
In The Business Of: Problem Solving (Design Studio Version)
In The Business Of Something
28 minutes
1 year ago
In The Business Of: Problem Solving (Design Studio Version)
On this episode of In The Business of Something, we're joined by not one but TWO wonderful people, Jeff Caron and Sophie Maisonneuve from Sonder Creative. This dynamic duo leads a small but mighty design studio here in Edmonton that specializes in branding, web design, and development. This episode is hosted by ACE Podcast Chair Josh Radostits and ACE Past President Pablo Herrra Cruz. Josh and Pablo sit down with Jeff and Sophie, friends of ACE, to learn about the journey o...
In The Business Of Something
On this episode of In The Business Of, we tune into the world of sonic branding with Jennifer Manning, Associate Creative Director of Copy, and Jesse Yuen, Managing Director of Culture to Brand at ATB. Together, they share how the financial institution went beyond the traditional jingle to build a full sonic identity that’s as flexible as it is memorable. From testing sound to see what emotions it sparks, to partnering with Canadian dream-pop artist Munya, Jennifer and Jesse walk us through t...
