On this episode of In The Business Of, we tune into the world of sonic branding with Jennifer Manning, Associate Creative Director of Copy, and Jesse Yuen, Managing Director of Culture to Brand at ATB. Together, they share how the financial institution went beyond the traditional jingle to build a full sonic identity that’s as flexible as it is memorable. From testing sound to see what emotions it sparks, to partnering with Canadian dream-pop artist Munya, Jennifer and Jesse walk us through t...
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On this episode of In The Business Of, we tune into the world of sonic branding with Jennifer Manning, Associate Creative Director of Copy, and Jesse Yuen, Managing Director of Culture to Brand at ATB. Together, they share how the financial institution went beyond the traditional jingle to build a full sonic identity that’s as flexible as it is memorable. From testing sound to see what emotions it sparks, to partnering with Canadian dream-pop artist Munya, Jennifer and Jesse walk us through t...
Welcome to In The Business of Something, the podcast where we demystify the world of advertising and highlight the unique stories of the people in our industry. In today’s episode, we get into the business of Jeff Cheung who is an award-winning creative. Jeff’s resume includes Ogilvy, Juniper Park, TBWA Vancouver, BBDO and most recently lg2 as Creative Director. He also was one of the judges for the upcoming ACE Awards! We talk with Jeff about: His first couple of years at l...
In The Business Of Something
On this episode of In The Business Of, we tune into the world of sonic branding with Jennifer Manning, Associate Creative Director of Copy, and Jesse Yuen, Managing Director of Culture to Brand at ATB. Together, they share how the financial institution went beyond the traditional jingle to build a full sonic identity that’s as flexible as it is memorable. From testing sound to see what emotions it sparks, to partnering with Canadian dream-pop artist Munya, Jennifer and Jesse walk us through t...
