In this brand new episode, Ryan Alvarez-Cohen (CPO) and Bryce Alsten (VP of Marketing) sit down with Stephanie Pennell, founder of The Event Critic, the no-filter voice on what truly makes events work. Steph shares how she turned her sharp insights into INGÉNUE, a creative agency redefining what it means to craft magnetic, unforgettable experiences. From rethinking B2B marketing through a human lens to the power of authenticity and connection in an AI-driven world, this episode is a mastercl...
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In this brand new episode, Ryan Alvarez-Cohen (CPO) and Bryce Alsten (VP of Marketing) sit down with Stephanie Pennell, founder of The Event Critic, the no-filter voice on what truly makes events work. Steph shares how she turned her sharp insights into INGÉNUE, a creative agency redefining what it means to craft magnetic, unforgettable experiences. From rethinking B2B marketing through a human lens to the power of authenticity and connection in an AI-driven world, this episode is a mastercl...
Episode 2.1 | Steph Pennell and Popl Discuss Event Marketing, Lead Capture, and In-Person GTM Strategy
In-Person GTM Pros
42 minutes
1 week ago
Episode 2.1 | Steph Pennell and Popl Discuss Event Marketing, Lead Capture, and In-Person GTM Strategy
In this brand new episode, Ryan Alvarez-Cohen (CPO) and Bryce Alsten (VP of Marketing) sit down with Stephanie Pennell, founder of The Event Critic, the no-filter voice on what truly makes events work. Steph shares how she turned her sharp insights into INGÉNUE, a creative agency redefining what it means to craft magnetic, unforgettable experiences. From rethinking B2B marketing through a human lens to the power of authenticity and connection in an AI-driven world, this episode is a mastercl...
In-Person GTM Pros
In this brand new episode, Ryan Alvarez-Cohen (CPO) and Bryce Alsten (VP of Marketing) sit down with Stephanie Pennell, founder of The Event Critic, the no-filter voice on what truly makes events work. Steph shares how she turned her sharp insights into INGÉNUE, a creative agency redefining what it means to craft magnetic, unforgettable experiences. From rethinking B2B marketing through a human lens to the power of authenticity and connection in an AI-driven world, this episode is a mastercl...
