In this brand new episode, Ryan Alvarez-Cohen (CPO) and Bryce Alsten (VP of Marketing) sit down with Stephanie Pennell, founder of The Event Critic, the no-filter voice on what truly makes events work. Steph shares how she turned her sharp insights into INGÉNUE, a creative agency redefining what it means to craft magnetic, unforgettable experiences. From rethinking B2B marketing through a human lens to the power of authenticity and connection in an AI-driven world, this episode is a mastercl...
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In this brand new episode, Ryan Alvarez-Cohen (CPO) and Bryce Alsten (VP of Marketing) sit down with Stephanie Pennell, founder of The Event Critic, the no-filter voice on what truly makes events work. Steph shares how she turned her sharp insights into INGÉNUE, a creative agency redefining what it means to craft magnetic, unforgettable experiences. From rethinking B2B marketing through a human lens to the power of authenticity and connection in an AI-driven world, this episode is a mastercl...
Episode 1 | Scott Leese on Building Trust at Scale: How In-Person Events + LinkedIn = Endless Pipeline
In-Person GTM Pros
54 minutes
2 months ago
Episode 1 | Scott Leese on Building Trust at Scale: How In-Person Events + LinkedIn = Endless Pipeline
In this episode of the In-Person GTM Pros Podcast, hosts Bryce Alsten (VP of Marketing @ Popl) and Jason Alvarez-Cohen (CEO @ Popl) sit down with sales leader and author Scott Leese to explore why trust, relationships, and human connection are the future of pipeline growth. Scott shares how in-person events and LinkedIn engagement can outperform outdated cold calling and email tactics, plus practical ways companies of all sizes can build authentic relationships at scale. If you’re a founder,...
In-Person GTM Pros
In this brand new episode, Ryan Alvarez-Cohen (CPO) and Bryce Alsten (VP of Marketing) sit down with Stephanie Pennell, founder of The Event Critic, the no-filter voice on what truly makes events work. Steph shares how she turned her sharp insights into INGÉNUE, a creative agency redefining what it means to craft magnetic, unforgettable experiences. From rethinking B2B marketing through a human lens to the power of authenticity and connection in an AI-driven world, this episode is a mastercl...
