What does it mean to "design" in the context of space? In this bonus episode, we continue our conversation with service design expert Giulia Bencini.
While most of us think of physical objects like chairs or rockets when we hear the word "design," Giulia explains how her work is about solving problems and creating better experiences for users of space data. She shares how her team works directly with users—like farmers—to understand their challenges and then translates those needs into requirements for technology developers.
This conversation explores the vital role of creativity and playfulness in the design process, from user research to interactive workshops using Lego. Join us to understand how this human-centred approach is shaping a more accessible and user-friendly future for space technology.
Giulia Bencini: Senior Service Designer at the Satellite Applications Catapult, where she supports the space sector in adopting a needs-driven approach to technology development. Her work involves user research, facilitating workshops, and translating user needs into technological requirements for development.
Satellite Applications Catapult: LinkedIn, Twitter/X, Facebook, Website
